For some of us, there’s nothing like the aroma of
bread baking. I remember last summer one morning being in a cab in New York and as we
turned the corner there was the delightful smell of bread baking and it
continued for at least another block. It was a fine way to start the day.
Fresh-baked bread is one of the great comfort foods. It was
always a treat to see a long loaf of bakery bread on the dinner table. I
remember Tuesdays in college enjoying lunches of Italian beef sandwiches made
with fresh-baked bread from the bakery down the street. Good bread helps create good memories.
The owners of Tribes-A-Dozen (tribesadozen.com) feel the same way about bread and also about carrying on
tradition. They have introduced Voila! Hallah, bread mixes that make the
traditional egg bread, known as hallah, challah, barches, brioche, kalács,
osterbrot, or, simply, twisted bread. The mix is all-natural, kosher, and
brings convenience to old world bread baking.
The mix contains everything and you only need eggs,
water and vegetable oil. And full disclosure: Not much of a baker myself, I
enlisted a friend to test out the mix. The dough rose properly and once baked
produced a bread that was moist and full of flavor. It would be perfect to
serve for any meal, large and small.
The hallah bread is great on its own or as sandwich
bread. It also makes terrific French toast. It is available in
three varieties: Traditional Egg Bread Mix, Wholey Wheat Egg Bread
Mix and Simply Spelt Egg Bread Mix.
For retailers, it would be a great product to stock
for the upcoming holidays and winter weather.
Barbara
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