Maybe it was because it was a cold March day, but the items for warmer weather held a particular appeal for me at the recent International Home and Housewares Show. One in particular caught my eye so I was glad when several samples arrived at the office. It is a Chill It bag from Bella Vita (bellavitabags.com).
The sleek bag can be put in the freezer, taken out and used as a cooler to carry a bottle of wine or other beverages. I can see it as perfect for taking wine to an outdoor concert, party or bring-your-own-beverage restaurant.
The bag has a contemporary design and is filled with colorful and safe freezable liquid. The liquids come in a choice of fun colors, such as the red pictured.
The design also makes it great for a host or hostess gift, since you can use it to bring the wine and the bag is an additional, reusable gift.
For retailers it could be merchandised with outdoor and picnic accessories and also in the wine section.
The Chill It collection also includes several sizes of bags to accommodate bottles, a gourmet bag perfect for taking lunch and a bag that holds six bottles of beer.
I’m looking forward to putting this bag to use.
Barbara
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