They’re
just regular humans with big mouths, just like you and I. That’s a slogan the
husband-wife team over at Funley’s Delicious feels strongly about. They’re a
passionate duo who take their enthusiasm for good and good-for-you food and
shout about it from the mountain top that is their brand.
The
Funley’s Delicious Snack Sets that landed on my desk told a story with a cast
of talented characters including Millie, Moe and Lucy Funley that represented
the enthusiasm and quirkiness of the brand perfectly. There’s no clip art or
stock images on their packaging, it’s genuine characters that attracted and
retained my attention before I even tried the snacks—a major point of sale for
customers walking past a specialty food store shelf.
Inside
the bag, though, Funley’s Delicious includes 100-percent natural ingredients,
with no trans fat, no preservatives, no high-fructose corn syrup—no artificial
anything. Their Super Crackers, available in Cheddar, Cornbread, Ranch and
Pizza—I tried the Cheddar—boast the ability to hide superfoods such as broccoli
in the bite-size pieces. They were delicious and flavorful, and the taste of
cheddar hid any reminder that vegetables were a prominent ingredient—something I’d
imagine a major selling point for parents. Their Wholly Granolly Clusters in
Double Chocolate Chip, Wild Apple Berry and Peanut Butter are also crunchy,
whole grain snacks and a great source of Vitamin D, Calcium and Iron.
“We have a passion to spread good things out into the world in the form of fun experiences, great quality natural products, and initiatives that effect positive change in our world,” says Ashley and Shawn, founders of Funley’s. “We all need it. We are all connected on this planet and that means we are all one big family”
All of
the snack packs are designed with the Funley’s characters and have this uncanny
ability to portray their farm-to-table, all-natural brand in a way that
significantly differentiates Funley’s from competitors. The solution to
grabbing the customer’s attention will always be to tell a story. Often times the
audience that brands are engaging in snacks goes beyond the parent or purchaser—it
must resonate with children. Funley’s promotes the power of superfoods, yet
refuses to brand these products with the boring, brown-paper labels so common
with all-natural organic companies.
In the
end, their crackers, granola and cookie cluster snacks are bite-size
perfection, capturing my attention with flavor and branding. So go ahead, be a
big mouth and shout about Funley’s from your storefront.
-Megan
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