Summer Fancy Food Show, Part I

Today was day one of the Summer Fancy Food Show in New York City. I wish I'd have taken pictures yesterday when our sales manager Joanne and I were there to set up and hand out ad boards -- it's like being backstage at a musical or play. You walk the aisles (very carefully! You don't want to get run over by a an electronic cart or cherry-picker!) and see booths in every stage of set-up. As of 12:30, there were booths complete with product displayed, counters draped and ready for the show opening, and there were booths that were still empty, except for a few boxes and crates marked with the company name. Boxes and storage crates of every size and shape were piled around the show floor -- I think it takes seeing the show in that stage to really get an appreciation of what goes into each and every booth on the floor.

Anyway, the first day of the show was great! I made the mistake of starting out up on the first floor, just like everybody else and their mothers. I wandered the 400-1000 aisles for a bit before heading downstairs. Here's a few of the companies I came across today:

The Cooperstown Cookie Company offers baseball-shaped shortbread cookies in officially licensed Major League Baseball packaging. New this year are the Baseball Hall of Fame vintage tins and classic Stadium Tins, including a favorite from my hometown, Wrigley Field. Now baseball fans can hang in through the seventh inning stretch with the Tube of Bunts, a cylindrical tin featuring logos from teams such as the Boston Red Sox, the New York Yankees and of course, the Chicago Cubs. More info at www.cooperstowncookie.com.

New to the Fancy Food Show, Somebody's Mother's Chocolate Sauce (www.somebodysmothers.com) was sampling their Chocolate Sauce, Caramel Sauce (nominated for a 2009 Sofi award) and White Chocolate with Pear William Sauce, which they sampled drizzled over some vanilla ice cream -- delish! Lynn Lasher and her three children, Reese, William and Hayden, were were manning the booth and dishing out samples of all three sauces. Good luck on the nomination, Lasher family!

Local brownie bakers, Mari's of New York (www.marisny.com) was also at the show, featuring "simply marvelous" brownies. These moist little bites come packaged in a coral gift box that you might just see in an upcoming Fancy Food gift guide. The company offers seasonal brownie offers, such as Holiday Cheer and L'Orange.

Tune in tomorrow for more updates from the 2009 Summer Fancy Food Show!