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Tuesday, October 29, 2013

Editor's Choice: Jelly Belly Countdown to Christmas Calendar

The advent season is always special for me and my family. I have warm childhood memories of getting some candy and a handwritten letter from St. Nick at the beginning of every Advent. The letter would tell me that I had been very good this year (with some kind of specific reference to something that had been accomplished), and that he and my parents loved me very much. Even though I am miles away from my family now, I still get a handwritten letter from St. Nick every year; when I call my dad to say thanks, I can hear him smiling on the other end of the phone as he excitedly exclaims, without ever once owning up to it himself, "Wow, St. Nick wrote to you? Man, he is quite a guy!" I can't wait to hear from him again later this year.

A great part of our household decor is the Advent calendar, that counts down the days until Christmas. We have a big, hand-knitted tapestry that hangs by the tree, with each day represented with a little pocket that gets filled with a small Christmas trinket as each day passes. It was always fun to be the one to put the last item in the pocket of the 25th, signifying that Christmas had arrived. 

So I was understandably excited to see Jelly Belly's new product for the 2013 holiday season -- the Countdown to Christmas calendar. The calendar is filled with 24 tiny bags of Jelly Belly Kids Mix jelly beans -- one for each day leading up to Christmas. The oversized and colorful advent calendar is poised to be a popular gift for the holidays, and would make a great little gift from your family's St. Nick.

The box is really quite large -- it's like the size of a big hardcover art book. It really adds to the fun and excitement of opening each numbered window. A colorful illustration depicts Mr. Jelly Belly in a winter holiday scene adding Jelly Belly jelly beans as ornaments to trees. The Jelly Belly Countdown to Christmas Calendar ships in 6-ct. cases.

The other great part about it is the Jelly Belly jelly beans, of course! The OU Kosher, gluten-free, peanut free, dairy-free, fat-free and vegetarian-friendly jelly beans come in such signature, true-to-life flavors as Bubble Gum, Cotton Candy, Orange Sherbert, Very Cherry, and Buttered Popcorn. 

So if you're looking for a fun and tasty treat to kick of the holiday season this year, head on over to Jelly Belly's website. It would look great on display in your store, and would certainly stand out as a unique item that kids and adults alike would love to have.

-Marc