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Tuesday, November 12, 2013

Editor's Choice: Tribes-A-Dozen

For some of us, there’s nothing like the aroma of bread baking. I remember last summer one morning being in a cab in New York and as we turned the corner there was the delightful smell of bread baking and it continued for at least another block. It was a fine way to start the day.

Fresh-baked bread is one of the great comfort foods. It was always a treat to see a long loaf of bakery bread on the dinner table. I remember Tuesdays in college enjoying lunches of Italian beef sandwiches made with fresh-baked bread from the bakery down the street. Good bread helps create good memories.

The owners of Tribes-A-Dozen ( feel the same way about bread and also about carrying on tradition. They have introduced Voila! Hallah, bread mixes that make the traditional egg bread, known as hallah, challah, barches, brioche, kalács, osterbrot, or, simply, twisted bread. The mix is all-natural, kosher, and brings convenience to old world bread baking.

The mix contains everything and you only need eggs, water and vegetable oil. And full disclosure: Not much of a baker myself, I enlisted a friend to test out the mix. The dough rose properly and once baked produced a bread that was moist and full of flavor. It would be perfect to serve for any meal, large and small. 

The hallah bread is great on its own or as sandwich bread. It also makes terrific French toast. It is available in three varieties: Traditional Egg Bread Mix, Wholey Wheat Egg Bread Mix and Simply Spelt Egg Bread Mix.

For retailers, it would be a great product to stock for the upcoming holidays and winter weather.