To indulge is to take pleasure in quality rather than quantity.
Donsuemor believes this, and after sampling a few of their Madeleines, I’d argue that indulging in quality is even
better in larger quantities. Their Madeleines, a soft, moist French cake with a
distinctive shell shape, were introduced to Donsuemor’s Berkley, Calif. bakery
in1976. Since then, new customers have discovered the exceptional quality of
the fresh bakery treats on a daily basis—myself now included.
The Madeleines, which started with an original French recipe,
were the love child of a creative entrepreneur (Don Morris) and a passionate
baker (Susie Morris, Don's wife) who together made an unstoppable, analytical,
creative and Madeleine-making business team.
The Madeleine cookie is a small, scalloped French cake that
more often than not resembles a dry sugar cookie. But Donsuemor’s are anything
but. They’re tender, fresh and buttery, and nearly impossible to put down. They’re
probably bite-size for a reason. They’re soft, but with a slightly crisped
edge, and are available in three flavors including Traditional, Dipped and
Lemon Zest.
Donsuemor’s state-of-the-art bakery still integrates artisan
principles but on a large scale. They make more than 15,000 bakery goods an hour
in a 32,000-square foot bakery. Their exceptional commitment to quality shines
through in their products, and they certainly have me sold.
At Donsuemor, they’ve created an experience. By baking
wholesome products, they’re allowing for the experience of satisfaction. And
who would have thought that such a small package would satisfy so many?
-Megan
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